This year I've got zero happy birthday spam message from phone, post, email, and from random people on that Internet social thing. In these days, that's a WOW, yes it is.
On the other hand, full of love and simple celebrations together with local ones. A few emails and phone calls from close friends/family who are physically distant.
I'm happier than ever with my last years' choices of caring about my privacy, not spending time with fake relationships and keeping myself an unimportant one for the $SYSTEM. That means a lot for me.